How Ballsy Increased Their Order Frequency by 38% by Increasing Customer Engagement

About Ballsy

ballsy-alexa-logo

 

Ballsy is a men’s personal care line, specializing in attention grabbing natural and effective products with a nationwide following. Recognizing the lack of variety in men's body care, Ballsy's founder sought out building products with powerful yet sensitive ingredients any man would feel comfortable using on his most delicate areas.

shopify-transparent Amazon-Pay-logo-fullcolor-positive

45%

customer engagement

38%

reorder frequency

 

Challenge

With a large focus on replenishment, they wanted to give their customers the most convenient way to reorder their favorite products besides having to go to their website.

 

Solution

Partnered with Blutag to add an Alexa skill that not only allows their customers to quickly reorder their favorite products but receive proactive notifications about their order. Their customers are now getting used to ordering using their voice as the main way to perform these quick shopping related tasks.

 

Implementation

Ballsy was able to connect their existing Shopify store to the Blutag platform and generate a branded Alexa Skill within weeks. Ballsy started seeing instant increased engagement when customers started receiving proactive notifications regarding their order which now they have started to expect every time an order is placed on ballwash.com.

 

Results

Ballsy saw a 45% increase in customer engagement for customer that started receiving proactive notifications from ballwash.com and a 38% increase in reorder frequency for customers that engaged with their Alexa Skill. 

 

The entire Blutag team has been incredible to work with. Everything from onboarding, integrating and even helping brainstorm promotional ideas their team has made ramping up using Amazon Alexa an absolute breeze.

-Adam Hendle, Founder

 

 

Back to Blog

Related Articles

How Fresh Direct Increased Their Shopping Cart Size by 11%

About Fresh Direct   FreshDirect is a leading online grocer in the US, delivering...

How Gravity Blankets Increased Their Average Order Value by 23%

About Gravity Products   Gravity Blankets is the original weighted blanket company....

How Copper Compression Increased Their AOV by 32% for Their Best Customers

About Copper Compression   Copper Compression sells a line of therapeutic copper infused...