Ballsy is a men’s personal care line, specializing in attention grabbing natural and effective products with a nationwide following. Recognizing the lack of variety in men's body care, Ballsy's founder sought out building products with powerful yet sensitive ingredients any man would feel comfortable using on his most delicate areas.
With a large focus on replenishment, they wanted to give their customers the most convenient way to reorder their favorite products besides having to go to their website.
Partnered with Blutag to add an Alexa skill that not only allows their customers to quickly reorder their favorite products but receive proactive notifications about their order. Their customers are now getting used to ordering using their voice as the main way to perform these quick shopping related tasks.
Ballsy was able to connect their existing Shopify store to the Blutag platform and generate a branded Alexa Skill within weeks. Ballsy started seeing instant increased engagement when customers started receiving proactive notifications regarding their order which now they have started to expect every time an order is placed on ballwash.com.
Ballsy saw a 45% increase in customer engagement for customer that started receiving proactive notifications from ballwash.com and a 38% increase in reorder frequency for customers that engaged with their Alexa Skill.
The entire Blutag team has been incredible to work with. Everything from onboarding, integrating and even helping brainstorm promotional ideas their team has made ramping up using Amazon Alexa an absolute breeze.