Since December 2019, when the COVID-19 pandemic began, humanity has undergone a rapid shift towards a digital transformation that has led to the unprecedented explosion of the ecommerce industry and the elevation of conversational commerce as the most major user interface (U.I.) advancement since the development of the internet and smartphones.
Global ecommerce sales have already exceeded $4.2 trillion across 2021, with U.S. consumers accounting for roughly 25% of that growth over the last year. U.S. domestic online sales are expected to exceed $908.73 billion across 2021, a 13.7% increase from 2020, the most successful year for online brands ever recorded.
Every single day, more and more customers are completing purchases using voice-activated retail technologies. Conversational commerce refers to the wide variety of different technologies and platforms used to deliver speech recognition, voice biometrics, natural language processing (NLP), artificial intelligence, chatbots, voice assistants, and smart speaker recognition platforms to consumers on smart speakers and phones, tablets, computers, and an ever-growing number of other consumer products using voice technology interfaces.
All around the world, customers are becoming more comfortable and confident completing sales online, and top brands are capitalizing on the growth of voice-powered retail technologies to deliver new and unexpected customer experiences that activate and engage target audiences.
The result is a perfect storm of opportunity for the online brands that can capitalize on the innovation potential voice commerce is creating and rising to the occasion to harness these new sales channels to achieve success. Conversational commerce is here and primed to grow into one of the most engaging and activating sales channels available to online retailers.
Service Your Highest Value Customers in the Most Convenient Possible Way
Unless you've been living under a rock, chances are you've already noticed friends, family, and colleagues using voice technology to complete routine tasks. Every day, more and more people are using voice-powered technologies to interact with the world around them. In the future, consumer adoption of voice technology is expected to grow exponentially, meaning this is the perfect time to roll out a conversational commerce interface to activate your audience and increase the profitability of your online site.
Every day, customers are becoming more and more familiar with voice-powered search and sale software. This is the perfect moment to develop your voice-assisted ecommerce solution to capitalize on the breakout growth of conversational commerce. Between 2021 and 2023, the global smart speaker market is anticipated to grow by more than 50%, creating more and more opportunities to integrate voice-powered commerce solutions into a robust and responsive omnichannel solution.
Marketers have long dreamed of having advertising placements so close to their customers' lives, and this is precisely what voice-powered retail delivers. The rise of voice technology is coming about as the world rapidly undergoes the 4th industrial revolution shifting ever closer towards a true digital-first world. Voice-powered retail is transforming the retail customer experience and creating new revenue streams for online brands.
There are currently 6.4 billion smartphones in operation. This equals an 80% penetration rate of mobile technology across the global population. Across 2021, U.S. adults are expected to spend more time on mobile devices than ever before, with most people averaging around 4 hours spent on smartphones each day.
The global COVID-19 pandemic has led to more than 10 years of ecommerce development over the space of the last 2 years. Customers around the world are more comfortable with digital shopping than they have ever been and implementing voice-powered retail solutions is the logical next step for cultivating new revenue streams from this untapped opportunity. Voice commerce is the future of online shopping and now is the perfect moment to capitalize on its growth.
Customers who shop online and complete mobile payments regularly are much more likely to be younger, more highly educated, and higher earning than average consumers. Customers who use voice-powered ecommerce more frequently also spend more money during their shopping than the general public. This trend is so significant, implementing voice shopping on your ecommerce website allows your brand to generate twice as much revenue, from higher value customers that are likely to spend much more on your site over their liffetimes.
As a result, it becomes easier to understand why rolling out a conversational commerce solution allows your brand to focus its efforts on driving engagement and brand loyalty among the user demographics that will likely generate the highest percentage of revenues for your brand. After completing the investment to implement a voice-powered retail solution, you can expect your revenues to increase significantly.
Voice-powered retail technologies transform the online shopping experience by allowing customers to speak directly to their favorite brands, celebrity influencers, and spokespeople. The result is a much more streamlined and seamless marketing and sales experience that activates audiences to complete purchases. Voice-powered retail is a new and untapped marketing opportunity that will help your online brand secure the competitive advantage it needs to succeed today and long into the future.
To provide a real-world example of how a brand might utilize voice commerce technology, imagine an online retailer specializing in the sale of athletic equipment. It would be pretty reasonable to presume that this online athletic equipment retailer's target audience would be individuals and organizations that are likely interested in and activated around sports and professional athletes.
To capitalize on this interest, imagine how impressed players, coaches, and parents would be to have the chance to interact with the voice and likeness of a world-famous hall of fame player. The implementation of voice technologies allows your brand to laser-focus its marketing efforts and develop more personalized sales strategies for targeting your highest value customer demographic and psychographic user bases.
One of Blutag's most innovative partners, Copper Compression, recently rolled out a highly engaging voice commerce interface using former New Orleans Saint and Superbowl-winning Quarterback Drew Brees to accomplish just that, and the sky's the limit. The voice commerce channel offers immense opportunities for refining your brand's voice while also cultivating the voice of the customer (VOC) insights.
Deliver a Low-Code Voice Technology Interface to Build Brand Loyalty and Reach the Most Valuable Customers
Blutag was designed with one clear purpose in mind: deliver a low-code turnkey subscription-based software-as-a-service (SaaS) solution for implementing conversational commerce using Amazon Alexa and Google Assistant.
Use our platform to build highly personalized brand-specific conversational commerce systems to support:
- Voice Activated Purchases: Easily allow customers to complete a purchase and re-order products using a personalized voice technology interface designed just for your brand
- Coupons: Drive brand engagement by allowing your customers to speak directly with your brand about coupons, promotions, and deals
- Recommendations: Deliver more personalized product recommendations to customers by harnessing the power of conversational commerce
- Store Locations: Provide customers with the conversational information they need to find your store as quickly and efficiently as possible
- Events: Share information with your target audiences about events that will activate their interests and lead to new sales
- FAQ's: Answer customer questions in a conversational format that will also improve your website's SEO
How Blutag Can Help
Blutag was designed from the ground up with one clear purpose in mind: to empower companies around the world to harness the power of voice technology to design personalized online retail experiences.
Our simple and intuitive system allows your company to design an interactive voice commerce experience that works with all Alexa and Google-powered smart speakers and voice assistance technologies.
Enjoy access to feature-rich cloud-based software-as-a-service (Saas) platform that integrated with leading e-commerce platforms like Shopify, Magento, and WooCommerce. Better yet, implementing a Blutag voice technology solution does not require coding at all and can be finalized in a matter of weeks, not months or years.
- The next generation of search engine optimization (SEO) is moving away from searches based on keywords in favor of the way people speak to each other in real life.
- Voice search is driven by asking questions and that means that there are tremendous benefits for the brands that can harness this technology to anticipate and answer customer queries.
- The global digital transformation of the last couple of years has reinforced customers' connection to smart speakers and assistive voice-powered technologies such as Alexa and Siri.
- Implementing voice interfaces allows brands to deliver interactive and personalized experiences while still allowing customers to maintain social distance and choose how much they want to connect.
Increase your ecommerce site's sales conversion rate by delivering the sales channels your customers are already using. Don't get left behind. Contact us today to design your voice-enabled retail experience.