The Personification of Voice Assistants

Voice assistants have become more than tools we use to get what we want. Alexa, Siri, Google...

The Psychology Behind Why Consumers Love Voice Technology

We wrote in a previous blog post about how voice technology improves brand recall and customer...

The Baby Formula Shortage – Where We Are Now and How Retailers Should Prepare for the Return to Normal

Many hoped the baby formula shortage would have been long over by now. After a difficult spring,...

Brand Highlight: Copper Compression - Recovery Apparel with a Real Advantage

In a crowded niche, Copper Compression is offering something different – recovery apparel that...

How can retailers not just survive, but thrive during a recession?

Economists are growing increasingly concerned about the possibility of the U.S. slipping into a...

What Brands Should Do to Keep Loyal Customers

Creating brand loyalty and customer retention is one of the most significant areas to focus on when...

Voice Based Payments: The Future of Money

When you look around any major city or town in your country, you’re likely to see how often people...

Using Voice Technology to Give Freedom and Independence to Disabled Persons

We live in a world where many of us take for granted the ease of reading our desktop or mobile...

Using Voice to Improve Brand Recall and Customer Loyalty

In the world of marketing and advertising, the concept of brand recall looms large. It’s how...