How Gravity Blankets Increased Their Average Order Value by 23%

About Gravity Products

gravity-alexa

 

Gravity Blankets is the original weighted blanket company. Originally offering solely blankets when we started with them, they have now expanded their business to include robes, sleep masks and accessories.

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23%

AOV

3X

customer engagement

 

Challenge

Gravity Blankets wanted to increase their customer loyalty & engagement in a new and innovative manner.

 

Solution

By keeping their customers proactively informed through their Alexa devices via Alexa notifications, Gravity Blankets increased their customer loyalty & engagement. Their customers have learned to expect their Alexa to keep them informed on the status of their order faster than any other method.

 

Implementation

Gravity Blankets was able to connect their existing Shopify store to the Blutag platform and generate a branded Alexa Skill that was live within 2 weeks on the Alexa Skill store. Customer started engaging with the voice app immediately resulting in increased average order value for those customers.  

 

Results

Gravity Blankets saw a 23% increase in average order value for customers that started engaging with their Alexa Skill.  The increase in engagement was 3X for those customers.  

 

Blutag has been such a pleasure to work with since we started working with them in 2020 due to the fact that they are so hands on, consistent, professional, and personable. They make everything from set up to updates so easy, so it’s a no-brainer for anyone to partner with them.

-Kati Lee, Corporate Sales

 

 

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