Interactive Retail is Here to Stay: Conversational Voice Retail Technology is Transforming the Way Ecommerce Brands Succeed

Experiential retail is here to stay—and thanks to the power of conversational shopping interfaces—it's easier than ever before for top ecommerce brands to deliver more personalized and interactive shopping experiences across all of their sales channels. 

A.I. enhanced conversational retail technologies allow customers to communicate with their favorite brands whenever they want, without the need for employees to staff phone lines. This means your ecommerce shop can retain its 24/7 always available footprint without compromising the first-class personalized shopping experience so many customers are missing around the world. 

While some industry analysts have wondered if the global pandemic would spell the end of experiential retail, voice commerce has matured at the perfect moment to create interactive shopping experiences that match the new normal many shoppers have been conditioned to expect. 

The shift towards voice search technology and conversational interfaces is coming about as a result of a perfect storm of opportunity: 

  • The next generation of search engine optimization (SEO) is moving away from searches based on keywords in favor of the way people speak to each other in real life. 
  • Voice search is driven by asking questions, and that means there are tremendous benefits for the brands that can harness this technology to anticipate and answer customer queries.
  • The global digital transformation of the last couple of years has reinforced customer's connection to smart speakers and assistive voice-powered technologies such as Alexa and Siri. 
  • Implementing voice interfaces allows brands to deliver interactive and personalized experiences while still allowing customers to maintain social distance and choose how much they want to connect. 
  • As voice-tech continues to mature, it becomes easier and more cost-effective to deliver a conversational interface that enhances and personalizes the in-person shopping experience with voice-enabled shopping content. 

Implementing Voice Technology Increases the Sales Conversion Rate of Your Ecommerce Platform 

COVID-19 has dramatically changed the way people search, shop, and interact with brands online. 

According to eMarketer, global ecommerce retail sales enjoyed a 25.7% increase in 2020 to reach a value of $4.213 trillion. The global pandemic drastically accelerated international digital transformation efforts providing many more people with remote working arrangements, providing much more time for online shopping while many brick and mortar stores were closed. 

This year an additional increase of 16.8% is expected, bringing the global value of online retail sales to more than $4.921 trillion. Though stores are opening again and many customers have pent-up demand about returning to in-person shopping, its hard to deny the convenience of modern interactive online shopping experiences. 

Currently, 42% of the U.S. population is using voice-assisted shopping platforms. The global market for these solutions is expected to rise by 77% between 2021 and 2027 to reach a value of $1.3 trillion. The adoption of smart speaker technologies has been observed in all major economies worldwide, and Amazon Assistant has already reached the milestone of 1 billion users, with more than 500 million using the device weekly. 

Amazon continues to dominate the U.S. domestic online retail sales market and is expected to capture 40% of all of America's ecommerce sales by the end of the year. With more and more customers using voice-enhanced retail technology daily, there has never been a better time to deliver an experiential, conversational interface to your online shop. 

Voice-activated personal assistants and conversational A.I. interfaces are fast becoming the norm. There is every reason to believe these experiential online shopping interfaces will only continue to grow in popularity around the world. If you are searching for a powerful way to increase your sales conversion rate by appealing to and engaging more customers, implementing conversational voice tech is the perfect way to accomplish that. 


Don't Get Left Behind: Deliver an Interactive and Personalized Voice Retail Experience Today 

Your customers are already using digital assistants and smart speakers to communicate with their favorite brands. Take action today to ensure you do not continue to lose market share as more and more of your competitors harness the power of voice technology to deliver even more engaging and interactive retail experiences. 

Voice-powered commerce is the future of online business, and we are here to help you get started. Design a personalized no-code conversational retail experience for your online site today. 

Increase your ecommerce site's sales conversion rate by delivering the sales channels your customers are already using. Don't get left behind. Contact us today to design your voice-enabled retail experience.


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