Conversational Commerce is the Future of Online Retail

There has never been a more exciting moment for online retailers. Market leaders such as Amazon continue to transform consumer expectations around online shopping, and it's no surprise Jeff Bezos' flagship brand is expected to account for more than 37.9% of all U.S. online sales in 2021. Amazon's success is driving the ecommerce industry forward and creating immense opportunities for direct-to-consumer online brands that can cultivate laser-focused omnichannel sales strategies. 

U.S. ecommerce sales are projected to exceed $908.73 billion in 2021, a 13.7% increase from 2020, and the perfect opportunity for online brands looking to meet and exceed their annual sales targets. High-value customers are increasingly conditioned to expect dynamic and integrated online shopping experiences that deliver seamless transitions as consumers shift across various sales channels and platforms. 

Customers want and expect online shopping to be as simple, fun, and exciting as possible. For many consumers, enjoying a particular online shopping customer experience is worth more than the opportunity to save money. In fact, 86% of online customers are happy to spend more when they know it will lead to a more enjoyable and fulfilling experience. Top brands worldwide are working aggressively to deliver more activating and engaging online sales experiences for their customers. Those investments are paying off: improving customer experience has been found to lead to an 80% increase in revenues. 

Conversational commerce is transforming the online retail landscape and creating unprecedented opportunities for direct-to-consumer online brands of every shape and size. The future of conversational retail is here and your online brand can develop a highly engaging conversational commerce interface for your online site. 

 

The Rise of Conversational Commerce

Conversational retail is quickly emerging as one of the most potent means for online brands to deliver highly activating customer experiences by encouraging their customers to speak directly with their favorite brands, online retailers, and even celebrity spokespeople. This has led to the evolution of true omnichannel marketing and the rise of conversational commerce. Key voice technologies such as speech recognition/voice biometrics, natural language processing (NLP), artificial intelligence, chatbots, voice assistants, and smart speaker recognition platforms are creating unprecedented opportunities for new forms of conversational commerce. 

Voice technologies are becoming more and more common as consumers around the world adopt conversational commerce as a normal consequence of everyday life. There are currently 3.25 billion people, nearly half the world's population, using voice-powered technologies such as Siri, Cortana, Google, and Bixby. Every day, more and more people shift to voice, creating immense growth opportunities for the brands that can best capitalize on the success of this new and rapidly expanding sales channel. 

Conversational commerce is creating new opportunities for online brands to connect with their highest-value customers and deliver more highly personalized and focused marketing messages. Imagine creating the opportunity to connect your customers directly with a celebrity influencer that they have always admired. For example, one of Blutag's most innovative partners, Copper Compression, recently rolled out a highly engaging voice commerce interface using former New Orleans Saint and Superbowl-winning Quarterback Drew Brees. It is possible, feasible, and even cost-effective for online brands to deliver first-class experiences that their customers will value tremendously. 

Using the example of placing the likeness of a celebrity influencer directly inside your online sales platform, imagine how powerful it would be for a direct-to-consumer online beauty supply retailer to use the voice and personality of a celebrity like Lady Gaga or Billie Eilish. Customers worldwide would instantly gravitate towards the brand because many people would simply not be able to pass up the opportunity to speak directly with their admired celebrity influencer. Conversational commerce is creating unprecedented opportunities for delivering world-class customer experiences by allowing customers to speak directly with their favorite brands and spokespeople. 

This is the perfect moment to capitalize on the breakout growth of conversational commerce marketing channels to deliver more engaging and activating sales messages to your customers around the world. Every day, more and more people are using voice-powered retail technology to learn more about their favorite brands and complete sales. Give the people what they want and start developing a low-code conversational commerce solution today.

 

Start Building a Low-Code Voice Retail Technology Solution Today 

Our team is proud to be pioneering the next generation of conversational commerce solutions. Get in touch today to start developing a voice-retail solution for your customers. 

Blutag was designed from the ground up with one clear purpose in mind: to empower companies around the world to harness the power of voice technology to design personalized voice-based retail experiences. 

The shift towards voice search technology and conversational interfaces is coming about as a result of a perfect storm of opportunity: 

  • The next generation of search engine optimization (SEO) is moving away from searches based on keywords in favor of how people speak to each other in real life. 
  • Voice search is driven by asking questions, which means there are tremendous benefits for the brands that can harness this technology to anticipate and answer customer queries.
  • The global digital transformation of the last couple of years has reinforced customer's connection to smart speakers and assistive voice-powered technologies such as Alexa and Siri. 
  • Implementing voice interfaces allows brands to deliver interactive and personalized experiences while still allowing customers to maintain social distance and choose how much they want to connect.

Our simple and intuitive system allows your company to design an interactive voice commerce experience that works with all Alexa and Google-powered smart speakers and voice assistance technologies. 

Enjoy access to a feature-rich cloud-based software-as-a-service (SaaS) platform that integrates with leading ecommerce platforms like Shopify, Magento, WooCommerce, as well as other home-grown, custom platforms. Better yet, implementing a Blutag voice technology solution does not require coding at all and can be finalized in a matter of weeks, not months or years. 

Increase your ecommerce site's sales conversion rate by delivering the sales channels your customers are already using. Don't get left behind. Contact us today to design your voice-enabled retail experience. 

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