Voice shopping is about providing your customers with exceptional customer service through convenience. Delighted customers turn into repeat customers and, ultimately, loyal, long-term ones. Customers are rapidly responding to the convenience of voice shopping, and retailers hesitant to deploy a retail voice app will lose money to those who are. It's that simple.
Voice apps allow your customers (and potential customers) to order across your product line without lifting a finger. They can order while multitasking. They can order as a need comes to mind and not wait and potentially forget to order later. They can come to rely on your voice app as their quick "go-to" for specific products.
This technology is exploding with no end in sight. Much like same-day and next-day deliveries, consumer expectations are evolving with a razor focus on convenience. As the percentage of voice shoppers increases, if your brand can’t be found, you’ll lose customers, even existing ones, to brands that have a voice presence.
Increased Sales and Cart Size
Voice App Customers Spend More
Customers order more long-term when they buy over voice apps, particularly on reusable products, such as food and grocery or health and personal care items.
Blutag’s findings across 500+ retailer voice apps shows that 30% of people who buy reusable products via voice repeat those orders.
Failing to enable voice ordering for your customers could result in a 30% loss on potential revenue.
Additionally, robust voice apps will suggest products when a customer is shopping based on the user's current interaction and purchase history, which leads to higher volume checkouts. In-person and online sales have long used this type of upselling as a successful sales tool, and voice app transactions add a convenience element to the tactic.
The retail voice app market is wide open. Although some big box brands have been adopting voice app technology for a few years now, many retailers still have the opportunity to impress and win customers.
Besides acquiring a first time customer, inertia plays a huge role in voice app ROI. A customer that establishes a habit of reordering your product via voice becomes very sticky, and less likely to switch, increasing the lifetime value of each voice customer.
The situation in front of retailers regarding voice ordering is much like the early days of e-Commerce. Now is the time to optimize for voice before competition heats up. Retailers who hesitate to prepare will lose valuable traction with users and risk underwhelming customers with convenience.
You can either organize development in-house, hire an agency, or use a turn-key solution like Blutag. Blutag customers on average realize more than a 12x return on their investment.
Deploying a voice app quickly with a SaaS platform like Blutag is a low fixed monthly rate, regardless of the number of sales. There are no transaction fees, so as your sales increase, your ROI does too.
Implementing a cost-effective voice app with incredible user experiences
Blutag's turnkey solution allows retailers to skip high agency development and maintenance costs. Our retailers have access to a development team of experienced machine language engineers and natural language experts who create retail voice apps that resonate with customers.
Additionally, our solution incorporates a "network effect" as our artificial intelligence leverages information gathered across the thousands of retail transactions we process each day, a fact that our 90%+ customer renewal rate attests to.
We offer the only voice app on the market focused on retail and deliver engaging voice apps that let you increase sales and delight your customers.
Let us show you how! Contact our team to see how we can get your customers voice shopping!